Planning for 2025 with Innovation

As the new year approaches, it’s a great time to pause, reflect, and get honest about your goals for 2025. Angela Avgerinos, Head of Network Performance at Laing+Simmons, emphasises the importance of stepping back and conducting a warts-and-all reflection. This isn’t about quick fixes – it’s about setting the stage now for a successful year ahead.

While many agents recognise the importance of planning, preparing for a solid 2025 requires action now. Start with the hard questions. A look in the mirror with honest answers can shed light on what needs to be prioritised, adjusted, or revamped.

Reflect on Your 2024 Goals

Did you achieve the goals you set for yourself in 2024? If yes, maybe they weren’t ambitious enough. If no, then let’s get into the “Why?” Perhaps regular accountability checkpoints will help keep you on track next year. An honest look at what worked and what didn’t in 2024 can guide your approach in 2025 – especially with the understanding that our industry is constantly changing. Ask yourself: what needs to change, and where can you level up?

Relationships and Accountability

Real estate is all about relationships. We often say we’re prioritising them, but did you? Did you stay in touch with clients beyond the transaction? Did you connect personally, ask about their projects, or help them with contacts when they needed it? The relationships you’ve built over the last year will play a key role in the year ahead, so consider how you can genuinely keep these connections strong.

Recommit to Prospecting

Whether you’re new to real estate or an industry veteran, prospecting is the lifeblood of the business. Assess your return on effort. Was the time and energy you invested in prospecting in line with your results? Identifying which approaches worked best can shape your strategy for 2025, creating more effective prospecting systems to start the new year.

Review Your Community Impact

It’s common to want to “give back,” but take an honest look at what you contributed to your local community in 2024. Were there tangible actions you took to leave a legacy? Reflect on what resonated, and identify where you could make a more meaningful impact.

Learn from Your Mistakes

Mistakes are powerful learning tools. Instead of focusing on the outcome, examine the cause. If you missed targets or encountered challenges, dig into the “why” and make the necessary adjustments to turn those lessons into growth in 2025.

At Laing+Simmons: Planning for 2025 with Innovation

Just as we encourage our franchisees and agents to reflect and set ambitious goals, Laing+Simmons is doing the same. Under the leadership of our Head of People & Growth, Jacqui Barnes and Head of Network Performance, Angela Avgerinos, and we are continuing with our award-winning training platform and new in-house training academy. This evolved training will focus on the areas we believe can support your growth and elevate our network in 2025.

As you go through your own honesty session, remember, this exercise isn’t about self-criticism; it’s about self-awareness. By identifying areas for improvement now, you’ll be ready to make the most of every opportunity 2025 has to offer.