Meditate for Mental Health Month: 28 for TWENTY EIGHT

3 days ago |
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Lifeline partners with Making Meditation Mainstream to launch ‘28 for TWENTY EIGHT’ – an innovative meditation campaign for Mental Health Month, October 2020.

As COVID-19 continues to challenge our community, Lifeline is providing lifesaving support on a daily basis. Calls to Lifeline have increased by 25% since the start of the pandemic, and nationally, Lifeline is now receiving over 3,000 calls a day. That’s one every 30 seconds.

In addition to answering the phone, Lifeline is seeking to support the community’s mental health in other proactive ways. In May, Lifeline teamed up with local not-for-profit Making Meditation Mainstream (MMM) to hold a 24-hour meditation initiative called “The Breathing Room”. Given its success, a follow-up event has been confirmed.

On 1st October 2020, Lifeline and MMM will launch ‘28 for TWENTY EIGHT’ – an initiative encouraging Australians to take ten minutes to meditate each day, for 28 consecutive days. Running throughout October, this will coincide with Mental Health Month, and will promote this year’s theme of ‘Tune In’. Guided meditations will be available online, so participants can take part whenever and wherever suits.

In addition to providing free guided meditations to the community, ‘28 for TWENTY EIGHT’ will aim to raise funds for Lifeline. “Many people are surprised to learn that it costs Lifeline $28 to answer a single call – but in reality, that’s a small price to pay for a life-saving conversation,” explains David Thomas, CEO of Lifeline. “We are asking people to donate $1 a day for the duration of the campaign, or whatever they can spare. By taking part, we can make a tangible difference to our own mental health, and also the lives of community members who may be doing it tougher than we realise.”

At Laing+Simmons. we are proud to be able to sponsor the initiative.

“Proactively supporting initiatives that make a tangible difference, like ’28 for TWENTY EIGHT’ by Making Meditation Mainstream, is something Laing+Simmons takes seriously,” says Leanne Pilkington, Managing Director and President for REINSW at Laing+Simmons.

“Especially in times like these, when many people are experiencing feelings of anxiety, stress, isolation, depression and more, we applaud those who are making a difference. We’re a family company and that means treating everyone with respect and offering support when we can.”

Also supporting ’28 for TWENTY EIGHT’ is Roland Music, who will donate studio and production time to record ten-minute meditation sequences for the entire campaign. “Roland Australia is proud to support this great initiative with audio, video and technical support,” says Joe Arthur of Roland. “Maintaining mental health is a community responsibility and, as such, we hope that people participate in this program and help continue the valuable work done by Lifeline.”

Jason Partington, founder of MMM, is excited to continue his work of bringing meditation to the mainstream community. “We’re trying to dispel the view that meditation is only for certain people with certain interests,” says Mr Partington. “Through projects like ’28 for TWENTY EIGHT’, we can bring meditation to people in a way that’s inclusive, safe and welcoming – plus, raise money for Lifeline along the way.”

To take part in ’28 for TWENTY EIGHT’, visit

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