Laing+Simmons Smith or Jones? To grow you must offer choice

October 14, 2019 |
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As Laing+Simmons rolls out its expansion program, targeting top local operators and independent offices across the state, the boutique group is offering its new partners the opportunity to adopt the Laing+Simmons banner for the future, while keeping the name that has served them well in the past.

Laing+Simmons Head of Network Growth Travis Wentriro says the move reinforces the group’s strategy to target the best local operators by offering them greater choice and flexibility, and ensuring their name remains prominent in the community.

“This is not a departure from our traditional growth strategy, it’s an extension to it,” Mr Wentriro explains.

“While we have traditionally connected the brand of our Laing+Simmons offices to the communities we serve, we recognise for many independent real estate businesses, there’s a valuable legacy attached to the family name.

“In recent times, there has been a backlash of sorts against the strict parameters and operating constraints that some of the larger real estate brands require their people to stick to.

“We want to put the power back in our peoples’ hands. The message is clear and franchisors interested in growth must listen to the market. The only way to achieve sustainable growth in the current environment is to offer people choice and flexibility.

“Besides, we’re a family company, so it makes sense to honour a family name.”

Following the recent opening of Laing+Simmons Newcastle Central, the first Laing+Simmons office in the area, the company has identified the Hunter region as a key growth market for 2020.

Elsewhere, Laing+Simmons is in discussions with independent operators in key metropolitan and regional markets around the state, including on Sydney’s North Shore, the Central Coast and regions of Greater Western Sydney.

And Mr Wentriro is happy to hear from independents who are ready to take their businesses to the next level – without sacrificing the trusted name on the door.

“It’s one example of the choice and flexibility we offer people as we rollout our expansion program. We’re not here to give people a rule book to follow to be part of the Laing+Simmons family. We’re here to help people who want to take the next step in their business and build an asset for the future,” Mr Wentriro says.

“Successful independent operators know what they’re doing. They know their local markets and their local community. Our role is to support them so they can continue to serve their customers in the best possible way in the future, giving them the tools they need to navigate a changing and dynamic real estate environment,” he says.

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