Real Change, Real Opportunity at Springboard 2021
The Laing+Simmons Springboard event is the group’s first and perhaps most important get-together of the year and in 2021, with the network now under new ownership, the event took on extra significance.
The theme this year was Real Change Real Opportunity in line with the recently announced change of ownership, which saw the network purchased by a partnership of 15 Laing+Simmons team members, including from the company’s head office and some of the network’s leading principals.
Springboard 2021 was held at Luna Park and saw 150 socially-distanced Laing+Simmons team members come together from across metropolitan and regional NSW to hear from high-profile guest speakers who provided interesting perspectives on real estate in a COVID world.
“We refer to our annual Springboard event as a planning day on steroids,” said Laing+Simmons Managing Director Leanne Pilkington.
“It’s an important free event for Laing+Simmons principals and their teams to provide them new tools, new ideas, a detailed understanding of the current market, new perspectives on the current operating environment for agents, and new motivation for the year ahead.
“What was particularly interesting was the emergence of community as an over-riding theme this year.
“For an industry understandably focused on understanding how new technology will impact on business, our speakers reinforced the importance of engaging the community and putting the customer at the very centre of everything, against the backdrop of new and emerging tech,” she said.
Guest speakers at Springboard 2021 included Cathy Baker from Belle Property, Georgi Bates from Cunninghams, real estate coach Michael Sheargold, marketing specialist Immy Callister, Stuart Benson of Benson Auctions, and Peter Matthews of Realtair.
“It’s clear that new technology won’t make agents redundant. However, agents that use technology to enhance the value they provide to their customers will make those agents that don’t do likewise redundant,” Ms Pilkington said.
“We thank all our guest speakers and attendees at this year’s Laing+Simmons Springboard 2021 and look forward to making next year’s event bigger and better again.”