New Northern Beaches Agency Opens with a Difference
The newest team addition to the Laing+Simmons family will be defined by as much as what it offers – a true digital age customer-focused real estate experience – as what it doesn’t: waste.
“The people on Sydney’s Northern Beaches are, on the whole, concerned about environmental issues, passionate about sustainability, and interested in lessening their impact on the natural world,” explains Amy Young, Co-Principal of the new Laing+Simmons Young Property.
“As active members of the local community we not only share these perspectives, we want to ensure our new business reflects the local community we serve.”
Amy is joined by husband Matthew Young in heading up the new Laing+Simmons business, which has just opened and which will initially focus on the Avalon, Newport and Palm Beach areas. To be known as Laing+Simmons Young Property, it’s a true family business offering customers sales and property management services – with a difference.
The team is committed to running a paperless operation. Locals won‘t receive letterbox junk mail. Brochures will be soft copies. Customers will be invited to docu-sign digitally.
In fact, in the immediate term, Laing+Simmons Young Property will operate without physical premises to service the Pittwater area. They’ll come to you. Perhaps in a branded hybrid car.
“Even before COVID-19, the real estate landscape was changing and scrutiny of the way agents typically operate was increasing. The pandemic has amplified some of these changes. People demand a greater social conscience from businesses, including agents, and that suits our philosophy. The time is right for a new ethical approach,” Amy explains.
“In the upper Northern Beaches, the real estate market is at an interesting stage in the cycle. First home buyers are propping up entry-level apartments by taking advantage of record-low interest rates and stamp duty concessions to get in while they can. The JobKeeper stimulus is allowing more investors to hold onto their investment properties.
“Against this background, price heat has calmed, however there are still families with a genuine need to move and transactions are taking place.”
But some buyers are feeling alienated in the process, Amy says.
“Some buyers have expressed concerns about under-quoting, where they’ve turned up for auctions only to find the bidding quickly escalates beyond their budget. This is obviously distressing for them, so we want to make sure these buyers are cared for,” she says.
“Yes, we work with vendors and getting the best price for their property is important. But we also offer a customised service to help buyers find property, which takes into account their budget and matches them with vendors and properties that give them a chance of success, without setting them up to be disappointed.
“During the traditionally quieter winter months there is less competition among vendors but still demand from people needing to move. Beneath the broader uncertainty and COVID-19 impacts are real opportunities for vendors at this time.”
Amy has nearly two decades of experience working in the Sydney property market, including in a project marketing role with an award-winning developer. She has specialist expertise in working with customers in renovating for profit, using her eye for detail and knowledge of buyers to help customers maximise value.
Complementing her extensive experience is Matthew’s business development acumen and team-building nous.
A strong sense of community underpins the new business and the team has local ties that span generations. Matthew is a lifelong Northern Beaches resident, having grown up at Avalon and Bilgola Beach, and he remains a keen sailor with Avalon Sailing Club.
His father was a well-known vet on Avalon Parade, his mother Dianne Ogg is an iconic landscape artist and his sister, Marnie Ogg, is the Founder of the world’s first Urban Night Sky Park at Palm Beach.
Laing+Simmons Young Property is sponsoring the Guinness World Record attempt by the Australasian Dark Sky Alliance on 21 June, which aims to get as many people as possible to do a night sky observation and help scientists map light pollution.
Locals might also recognise Amy and Matthew working the weekend barbecue after nippers at Bilgola Surf Lifesaving Club, while Amy is heavily involved in a volunteering sense at Avalon Public School.
This commitment to community makes the team at Laing+Simmons Young Property an ideal fit with the Laing+Simmons family culture, says Network Growth Manager Travis Wentriro.
“By offering business owners greater flexibility to operate in the way they know best, and providing the growth avenues they need to create a valuable asset over the long-term, we’re able to attract the most progressive and innovative operators in the market to
Laing+Simmons,” Mr Wentriro says.
“Amy and Matthew epitomise the kind of passionate, community-first people we want to partner with at Laing+Simmons and we welcome them to the family,” he says.
Growth is on the cards for this local community business.
“We are keen to develop a recruitment pipeline and we have commenced discussions with the community on how future recruitment opportunities might unfold. Because we are taking a new sustainable approach in our operations, the type of people we want to welcome will have broader interests that might be atypical of traditional real estate operators,” Amy says.
“A passion for community and the environment will mean more to us than other agencies.”