Over a 33-week training period,\u00a0Laing+Simmons\u00a0has delivered a new training program to equip agents with a range of tools and strategies for market research, prospecting, database, and management.<\/p>\n
The training program, The Prospecting Academy, was conceived and designed by Laing+Simmons head of network performance Angela Avgerinos<\/a> and head of people and growth Jacqui Barnes<\/a>.<\/p>\n Avgerinos said the program was founded on best-practice adult learning and development principles, specifically \u201clearn, apply, reflect\u201d.<\/p>\n To best deliver the \u201clearn, apply, reflect\u201d strategy, Avgerinos said the program focused on collaboration and peer-to-peer learning to teach a mindset and skill set for prospecting, reinforcing that these skills can be learned by the agent.<\/p>\n She said that throughout the weeks,\u00a0agents\u00a0developed their skills and improved their ability to engage with customers through sessions with industry leaders.<\/p>\n \u201cThe Prospecting Academy helps agents build and maintain a consistent sales pipeline, from turning prospecting from a task into a rhythm, and to make consistency their competitive edge,\u201d she said.<\/p>\n<\/blockquote>\n For each session, participants learned from guest trainers, including top industry leaders, covering topics such as buyer qualification and cold calling, social media strategies, handling rejection, follow-ups, generating listing interest, and more.<\/p>\n The program also guided agents from planning key performance indicators (KPIs), income, and growth to market research, database management, active and passive prospecting, door knocking, letterbox drops, and establishing a market presence.<\/p>\n \u201cSpecifically, participants in the 2025 program achieved four key objectives which supported business development and strengthened their capabilities,\u201d Avgerinos said.<\/p>\n \u201cThey built consistent prospecting habits, grew their databases, converted more appraisals to listings, and created long-term pipelines.\u201d<\/p>\n<\/blockquote>\n Following the completion of the program, the network reported that participants experienced significant improvements in their everyday work.<\/p>\n In total, 88 per cent of participants said they had developed a stronger pipeline, and 78 per cent booked more face-to-face appraisals.<\/p>\n While the program was offered exclusively by Laing+Simmons, Avgerinos said it had attracted interest from agents from other networks.<\/p>\n \u201cWe even welcomed in some agents from outside the Laing+Simmons network who were interested in participating.\u201d<\/p>\n<\/blockquote>\n She said the program’s results would play a significant role in how it is structured going forward.<\/p>\n \u201cThe feedback and structure of the training have given us a blueprint for the future, and in 2026, we\u2019ll be evolving the program with new expert-led sessions, expanded content, and a refreshed line-up,\u201d Avgerinos concluded.<\/p>\n<\/blockquote>\n \n\n
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