{"id":5684,"date":"2025-03-07T13:31:56","date_gmt":"2025-03-07T02:31:56","guid":{"rendered":"https:\/\/lsre.com.au\/granville\/real-estate-success-through-connection\/"},"modified":"2025-03-07T13:31:56","modified_gmt":"2025-03-07T02:31:56","slug":"real-estate-success-through-connection","status":"publish","type":"post","link":"https:\/\/lsre.com.au\/granville\/lsre-news\/real-estate-success-through-connection\/","title":{"rendered":"The Power of Us: Real Estate Success Through Connection"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">In real estate, trust is everything. It\u2019s what turns prospects into clients, clients into advocates, and businesses into legacies. And trust isn\u2019t built behind a screen &#8211; it happens in real conversations, face-to-face interactions, and genuine community engagement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s what The Power of Us is all about. At Laing+Simmons, our strength is our people- the way we collaborate, support each other, and show up for our communities. This year, we\u2019re leaning into that strength more than ever, and if you&#8217;re a high-performing agent or an aspiring business owner, there\u2019s never been a better time to be part of it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Finding the Sweet Spot: The 70\/30 Rule<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this digital age, it&#8217;s tempting to hide behind our screens with social media, emails, and online marketing. Technology is an incredible tool, but it\u2019s just that &#8211; a tool. The best agents don\u2019t rely on digital strategies alone; they balance them with real human connection. Aim for a healthy balance with a 70\/30 split:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">70% face-to-face or phone calls<\/span><\/li>\n<li><span data-contrast=\"auto\">30% digital devices (social media, emails, online marketing)<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This way, we&#8217;re making the most of both worlds. A social media post might catch someone&#8217;s eye, but it&#8217;s that follow-up call that seals the deal. A listing email keeps buyers informed, but an in-person meeting gives them the confidence to commit. This balance isn\u2019t just good practice &#8211; it\u2019s what separates top performers from the rest. The best agents understand that technology is a tool, not a substitute for personal engagement.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Connection: It&#8217;s a Skill, Not a Superpower<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Being a great agent isn\u2019t just about knowing the market &#8211; it\u2019s about knowing people. Buying or selling a home is one of the biggest financial and emotional decisions a person can make, and they want to work with someone they trust. That trust is built through communication and genuine connection.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Building connections isn&#8217;t rocket science, but it does take practice. The more we work at it, the better we get at creating those moments that really matter. <\/span><span data-contrast=\"auto\">Here\u2019s how you can be a better communicator and strengthen your relationships with potential clients.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Listen More Than You Talk.<\/span><\/b><span data-contrast=\"auto\"> Great communicators aren\u2019t just great speakers &#8211; they\u2019re <\/span><span data-contrast=\"auto\">exceptional listeners<\/span><b><span data-contrast=\"auto\">.<\/span><\/b><span data-contrast=\"auto\"> Clients don\u2019t want a sales pitch; they want someone who understands their needs, fears, and goals.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Speak Their Language (Not Real Estate Jargon).<\/span><\/b><span data-contrast=\"auto\"> Most clients aren\u2019t familiar with terms like \u201cdays on market,\u201d \u201cvendor paid advertising,\u201d or \u201cbuyer sentiment.\u201d Keep your language clear, simple, and relatable. The clearer your message, the more confident your clients will feel.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Follow the \u201c3-to-1\u201d Rule.<\/span><\/b><span data-contrast=\"auto\"> Trust isn\u2019t built overnight. It comes from repeated, meaningful interactions. For every property-related conversation, have three non-transactional touchpoints. By showing genuine care beyond the transaction, you create long-term loyalty.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">What Makes Us Different?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As Jackie Jones, Head of Operations &amp; Strategic Partnerships always says, what sets us apart from other brands is the time and effort we put into our communicating with, and supporting our offices. In turn, the offices that really shine are the ones getting out there and connecting with their communities. We\u2019re a network owned by its people, and that means:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">You\u2019re more than a number.<\/span><\/b><span data-contrast=\"auto\"> Unlike the big, corporate-style franchises, we know our business owners and agents by name. You get personalised support, not a one-size-fits-all approach.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">We\u2019re built on community.<\/span><\/b><span data-contrast=\"auto\"> The most successful offices in our network are the ones out there making real connections &#8211; with local businesses, schools, charities, and residents. They understand that real estate is about people first, property second.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">We help you grow.<\/span><\/b><span data-contrast=\"auto\"> Whether you\u2019re looking to open your own office or scale your existing business, we provide the training, technology, and brand support to help you make your move.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As we head into the year, remember connection starts with you. You don&#8217;t need to wait for others to change or outsource. It&#8217;s all about taking that first step. Here&#8217;s to a year of building bridges, closing deals, and creating lasting relationships.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you\u2019re ready for more, let\u2019s connect. Because in 2025, real estate success isn\u2019t a solo sport. It\u2019s about The Power of Us.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\"><\/p>\n<p><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In real estate, trust is everything. It\u2019s what turns prospects into clients, clients into advocates, and businesses into legacies. And trust isn\u2019t built behind a screen &#8211; it happens&#8230;<\/p>\n","protected":false},"author":2062,"featured_media":5685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4368,20],"tags":[],"class_list":["post-5684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lsre-news","category-market-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/posts\/5684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/users\/2062"}],"replies":[{"embeddable":true,"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/comments?post=5684"}],"version-history":[{"count":0,"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/posts\/5684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/media\/5685"}],"wp:attachment":[{"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/media?parent=5684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/categories?post=5684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lsre.com.au\/granville\/wp-json\/wp\/v2\/tags?post=5684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}