How Are Sales Agents Using Social Media To Help Clients?

August 10, 2017 |
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Social media is a fantastic tool businesses can use to interact with their customers on a more personal level, and the real estate industry is no exception.

Agencies and individual agents are increasingly turning to platforms such as Facebook, Twitter and Instagram to share success stories, thank their vendors and create interest in upcoming auctions and open homes.

Agents who use digital media are ahead of the curve.

But what does their use of social media mean for you as a seller, lessor or property buyer? Let’s take a look.

1. You’re part of a community

Real estate agencies like Laing+Simmons aren’t just businesses; they’re more like family units made up of a great bunch of people who love working together and achieving the best results for their clients.

When we use social media platforms such as Facebook, it creates a space to share stories. You get to see us as real people just like you who are invested in their local communities. Social media platforms also offer you a way of staying on top of events going on in your area and news updates that could affect the value of your property.

2. You’ll get more traction for your open home, auction or viewing

When you’re choosing an agent to represent you, their marketing ability is one important factor to look out for. Your agent’s ability to promote your property to potential buyers and tenants is paramount to achieving the result you’re after. Your property will most likely be listed on real estate sites such as and Domain, appear in your local paper, and on collateral that your agent puts together for letterbox drops.

But social media creates so much more awareness of your property. Agents are becoming more adept at using digital platforms to advertise properties, and sharing attracts even more attention. In an age when people scroll through Instagram on their smartphones at the breakfast table instead of reading the morning paper, it’s vital that your property is marketed to people using these platforms.

3. You can view a property without even setting foot inside it

Finding the perfect property can be tricky, and you want to know as much as possible about a home before you make an offer to rent or buy it. These days, using platforms and features such as Facebook Live, YouTube, Instagram Stories and Snapchat, you can view a property in the Eastern Suburbs of Sydney while holidaying abroad with your family.

Agents are turning to these mediums to provide exclusive previews of properties, which is incredibly helpful if you’re out of town but still want to get an idea of whether a property will be suitable for you and your family. Of course, it’s always best to view a property in person, so you can really get a feel for the place. Technology is simply making it easier for us to get an idea of what a home could be like when we have other commitments.

Are digital open homes the future? Live features on social media can let you take a peek inside a home from your smartphone or laptop.

Do you need an agent that is active on social media?

Your agent doesn’t necessarily need to be active on social media in order to achieve a successful sale for you or find you the perfect home. If they have excellent people and sales skills and know their stuff, there’s no doubt they’ll be able to get you what you’re after.

However, the fact that the real estate industry is embracing social media will only benefit property seekers and sellers. Laing+Simmons sees itself as a modern business and we embrace technology to provide the very best service to our clients.

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